December 2010
1 post
3 tags
The Tyranny of Choice and Mass Customization
The December issue of the Economist has an interesting article on the disadvantages of overwhelming choice. The problem is known, but the article is extremely well researched and ties the topic very well together, so I want to summarize it here and then comment on why it’s relevant for Mass Customization.
Choices have exploded
Many of you know this very well as mass customizers, but even...