February 2010
5 posts
Mass Customization - "The Customer Creates His Or...
I recently read this German article and thought I’d summarize it here for everyone:
The article justifies its existence by stating first that mass customization seems to be taking over - it seems like every product has a customized cousin available somewhere. [Keep in mind that this is Germany - there are truly many more customized products].
CUSTOMIZATION BY STARTUPS
As mentioned in a...
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“While custom-designed attire has the Edwardian appeal so in vogue with the young...”
– http://www.nytimes.com/2010/02/04/fashion/04CODES.html?emc=eta1 (Feb 3, 2010)
The New York Times on fashion mass customization… excuse me… customania.
When you fall in love with your product
stens:
masscustomization:
I asked her what she thinks the future of mass customization is, and she warned not to be too much in love with the idea of mass customization itself, but rather to think about what the customer wants. She gives the example of their line of CNN headline shirts - the idea of CNN headlines on t-shirts wouldn’t be possible without mass customization, yet its taking it a...
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