March 2010
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Guest Post: Anita Windisman's Response to Value...
Anita read my blog post about how Mass Customization creates value, and wrote this wonderful comment that I don’t want to keep from you:
Hi Carmen, I absolutely agree with the points you’ve made in your article as backed up by your economic rationale. Here are a couple of other points to consider that also back up your ideas. MASS CUSTOMIZATION ATTRACTS A HIGHLY DESIRABLE CUSTOMER From...
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How Mass Customization Creates More Value
I would like to make a point here that mass customization increases the value produces in the creation and purchasing process.
Let’s take Spencer, consumer A, and Valerie, consumer B. Spencer loves, loves, loves chocolate with sea salt. Nothing else, just dark chocolate with sea salt. Yummy. Valerie however, dreams of a chocolate bar with salt, bacon and cashews. Let’s pretend for a...