May 2010
10 posts
7 tags
Why Is Mass Customization So Much Bigger In...
In my recent presentation at the Smart Customization Seminar I made the point that Mass Customization is much bigger in Germany by showing the following image, comparing the number of mass customization companies in Germany vs those I could find in the US:
Note that I even included Burger King in the list of U.S. mass customizers because they advertise as “have it your way”, which...
4 tags
What I took away from the Mass Customization...
Wow, what a 2 intensive days! Lots learned, and great to meet all these people.
Here’s what I found most interesting:
1) Prof. Piller and Fabrizio Salvador commented from an academic perspective on the three capabilities mass customizers must get right eventually: Robust Process Design, Choice Navigation and Solution Space Definition
2) The Customization 500 study benchmarking by Prof....
6 tags
Mass Customization in Different Countries
Original blog post on the chocri site was January 2010.
Today I googled mass customization (well, mass customisation) in the UK - and found nothing. Now, I might not be the most versed googler and also didn’t spend too much time on it, but how can there be no examples of mass customization in the UK? I even shouted it out on twitter (I tweet about mass customization with my...
6 tags
Why You Should Mass Customize and Co-Create
The benefits and costs of being a mass customizer
Disadvantages of Mass Customization:
Higher production costs due to lack of automation and due to higher complexity (present in many startups though)
Longer delivery times decrease the value for the customer
Technology investment required for interaction/ configuration systems (thank you Internet, thank you social media)
Seasonality effect if...
4 tags
Why Small Firms Have An Advantage
This was originally posted on the chocri blog in December 2009.
A while ago, I noticed that there are a lot of success stories about startups taking on the adventure of mass customization, but that some of the big companies ceased their mass customization efforts.
Levi’s used to offer custom jeans - no more.
Land’s End allowed you to design your own clothing - merely dress...
3 tags
Why Mass Customization is a Trend Now
Mass Customization has been preached for ages now, every time as a new ‘era’ of how things will be made. Hasn’t really happened. However, in the last year or so, we’ve seen a huge increase of mass customization companies pop up that are doing well. Customized products on the web are abound. What happened? And why now?
The reason why mass customization (or co-creation, or...
3 tags
Food Mass Customization
Original blog post was November 2009.
Food Mass Customization isn’t new at all (like mass customization in general) - for once, restaurants have been doing it all along, and fast food restaurants have began to do it in a more organized fashion (see Chipotle). However, it is new that you can now customize many products you would otherwise by in a store - ranging from cereal, to energy ...
2 tags
So What Is this Mass Customization Thing?
This was originally posted in November 2009 on the chocri blog.
My first ever exposure to mass customization was probably when I was in elementary school. Like all kids that like the smell of roasted almonds and cotton candy, I loved going to the christmas market. One of the stands was especially popular with us kids especially for the fact that they didn’t sell anything sweet. At...
4 tags
Co-Creation Advertising Campaign... For Men
This weekend, I was peeking over my boyfriend’s shoulder who was carefully devouring every word on the mlb.com website, and “create your own” caught my eye. It was an advertisement for a Gatorade promotion that lets you create your own Mike & Mike Broadcast. Now blimey, I have now idea who these guys are, but it looks kinda cool:
You enter your name and select your sport...
5 tags
Mashable: 7 Ways to Customize Your Real Life... →
chocri:
So awesome!
So very awesome. 7 great examples of design-your-own products