June 2010
9 posts
7 tags
Customization of Drinks - Heineken, Malibu Rum and...
Lately, three big companies have embraced mass customization in the same category: beverages. I find that a big coincidence and thought I’d portray them here:
1) MALIBU RUM - Malibu by U
The video says it all - you can create your own bottle design on the site. Only downside - you can’t actually order anything, it’s all virtual. It’s a campaign to market a new bottle of...
3 tags
6 tags
Coca-Cola Invents Fountain that Lets You Mix Your... →
4 tags
One of the Best Online “Design Your Own”... →
3 tags
chocri: Hershey's Create-Your-Own Chocolate... →
I’ve gotten two emails about this today (which is wonderful), so I thought this might be of interest to all of you as well:
Tomorrow, Hershey’s opens a new attraction in their fun park, Chocolate World: the Create Your Own Candy Bar Attraction.
Sounds familiar?
Obviously, we’ve been…
6 tags
Resources for Everyone Interested in Mass...
I’ve collected a few places where you can learn more about mass customization/ personalization:
Directories:
milkorsugar.com -an international directory of customized products. Not completely comprehensible yet and not very easy to search through, but fun to browse. Use it as a discovery tool
configurator-database - literally a database of all places that let you configure something. ...
11 tags
Article Translation and Summary: Mass...
Funny enough, after I just recently posted my article about why mass customization is so much bigger in Germany than in the US, a German online magazine went so far as to describe mass customization nearly normal in Germany today. Here a quick summary/ translation of the article:
The article begins by saying that in order to remain competitive, businesses have to make their customers’...