August 2010
5 posts
6 tags
24 Customization Companies Teamed Up and Invaded...
At the Smart Customization Seminar, I had proposed that some of the customization companies should team up to advertise on Facebook together to create some buzz for customization, personalization and design-your-own. And so we did!
On August 6, 24 companies put up ads on Facebook, together achieving more than 14 billion impressions for design your own as well as a few press mentions in the...
3 tags
5 tags
Egoo, the Online Magazine on Customization...
Note: I’m a writer for this magazine, so clearly I’m very biased: It’s awesome!
If you’re interested in customization, personalization and design-your-own products (and why would you be here if otherwise?) you should go and checkout egoo-journal.com.
The magazine has articles on the recent news in the mass customization world, as well as a very valuable shop directory,...
5 tags
Forrester Research Shows that Consumers Want to...
We’ve seen those signs all along, but it’s great for a research firm to confirm our intuition:
RWW’s Mike Melanson wrote a post today about this report from Forrester Research, that found that 61% of US consumers are interested in co-creating:
That spans from input in product development to actual mass customization - and that’s great news!
It starts with asking your...
Coca-Cola Invests $100 Million into Mass... →
Coca-Cola invested $100 million into a plant in Atlanta to churn out concentrates for its “Freestyle” Coke dispensers.