September 2010
2 posts
7 tags
McKinsey's "Creating value in the age of...
I recently read Prof. Shoshana Zuboff’s article “Creating value in the age of distributed capitalism” in the McKinsey quarterly, which is subtitled “As mass consumption gives way to the wants of individuals, a historic transition in capitalism is unfolding.” Honestly, a large part of the article is so abstract and academic that it doesn’t mean a whole lot to...
3 tags
bnet: Are You Ready for Mass Customization? Answer...
I wrote an article for BNet on Mass Customization!
It includes five things you should consider before setting up shop:
1) Have you defined your solution space?
I’d like to credit Prof. Piller at this place btw - somehow quoting an academic is a complicated thing.
2) Will you have your own production facility or outsource?
3) Do you know the appropriate price levels for your product?
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