February 2011
6 posts
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Collaboration Opportunity for Mass Customizers →
Evan Saks from create-a-mattress suggested a collaboration on the LinkedIn Group Mass Customization, Personalization and Co-Creation. Many mass customization companies already joined. If you have a design-your-own website, click the link and join in!
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Definition of the Term "Mass Customization"
Mass Customization is an academic term, attributed to Stan Davis in his book “Future Perfect” where he writes about “mass customization, the production and distribution of customized goods and services on a mass basis.”
The term is often mentioned in connection with manufacturing and change management: After “Future Perfect” and then soon Prof. Pine’s...
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AOL on Mass Customization in the USA →
“Thanks to the Web and manufacturing technology, consumers can now customize virtually anything — from dress shirts to cereal. A look at the innovative startups that are quite literally giving the people what they want.”
“It’s obvious that customization can be a successful business model, one that’s often easier to launch. So why are we just seeing a surge...
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Decrease the Sacrifice Your Customers Make
I’ve quoted Pine and Gilmore in my blog post “Mass Customization as a Revolution in Production?” before on this: “…as new mass-produced items rolled off the lines, most consumers gladly sacrificed what they wanted exactly in order to simply obtain one.” (in the introduction of “Markets of One”)
Can we reverse that with mass customization? Can we make...