May 2011
6 posts
5 tags
Definition: Design Your Own/ Create Your Own
This is part of my series of blog posts where I define common terms that are related with mass customization. Also see the definitions for mass-customization and co-creation.
This is pretty straight forward. “Design Your Own” and “Create Your Own” is a subset of mass customization. On a “design/create your own” website, you can use a configurator to specify...
1 tag
Participate in Custom Week 2011!
Customizers!
You should all consider participating in Custom Week 2011, a weeklong event June 6- 13. You probably already received an invitation, if not, check out http://www.customweek.com for more info.
There will be sweepstakes, and lots of fun stuff that will draw in many people who are interested in designing their own products - from necklaces to mattresses.
Custom Week 2011 is...
NYT Writer is Disappointed by Customized Apparel
Jon Tang from the newly launch Vastrm (customized polo shirts) recently posted a link to a New York Times article on customized clothing in the Mass Customization Group on LinkedIn. Here’s the link to the article:
http://www.nytimes.com/2011/05/12/fashion/on-the-web-design-your-own-clothes.html?pagewanted=1&_r=2&ref=todayspaper
In it, the author Stephanie Rosenbloom tests three...
Create Your Own Sonic Commercial →
(starts in 6 days)
2 tags
Forrester's Recommendations to Future Mass...
This is a continuation of my blog post summarizing the Forrester Report on Mass Customization.
The recent report on Mass Customization by Forrester’s J.P. Gownder gives companies considering to enter the mass customization space some valid recommendations. To start with, it repeats the advice by Prof. Piller to be careful when designing the solution space. The report compares it to the work...