August 2011
6 posts
3 tags
Mashable: Coke Lets You Create Your Own Drink on... →
Awesome to see another big company push their customization efforts. Coca-Cola invested 100 million into customization last year. Although I’m not convinced about the product yet - which sodas could I possibly want to mix to get something tasty?
(Image from Mashable, see link)
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Ralph Lauren Promotes Design-Your-Own Collection...
Ralph Lauren has offered custom polo shirts for a while now, but they launched the “Design Your Own Collection” in one of the largest department stores in Europe (the prestigious KaDeWe in Berlin) with a huge show. The show in itself isn’t directly related to customized products, in fact it is a refitted 4D video mapping show Ralph Lauren has used in New York and London...
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Go to the Mass Customization Conference!
The next mass customization conference, MCPC 2011, is rapidly approaching - it is scheduled for November 16-19 in San Francisco (official info here).
The motto of the conference is “Bridging Mass Customization and Open Innovation”, and as always, it is organized by Professor Piller and his fellow scholars.
The conference will be a great opportunity to meet other entrepreneurs and...
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Building Houses and Mass Customization
As you know, I’ve been wondering a lot why mass customization is so much bigger in Germany than in the US, and my blog post (see link) tries to answer that question. Recently, another idea came to my head: Could it be that Germans are culturally more interested in creating their own?
What brought this idea to mind was that I had noticed for quite a while now that Americans and Germans have...