February 2012
2 posts
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The Ghirardelli example of virtual customization...
I just realized that I never wrote a blog post about one of my favorite examples of easing into customization- Ghirardelli’s “New Intense Dark” campaign (clicking the link is worth wile alone for the intro).
For about a month in summer 2010, Ghirardelli offered up a configurator on a separate website, allowing their fans to design a new chocolate bar. Dark chocolate was a...
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