“It’s often said that the best startups are founded by entrepreneurs who built the product for themselves.

While that rule doesn’t always hold true, I can say it’s it generally a good thing when entrepreneurs have deep domain expertise in the space where they are innovating.”

Makes me think about the success of chocri (we make the customized chocolate bars in our own facility, two floors down from our office), and the struggles I’ve heard from companies that outsourced their production to partners. Something to think about if you want to start a mass customization company!

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