Monday, July 2, 2012

CitizenMade Aims To Provide Small Businesses with Configuration Technology

A few days ago I met with Rachel Brooks, one of the two (female!) founders of the technology company CitizenMade, that set out to provide configurators for small businesses that want to play in the mass customization arena. 

imageThe idea makes sense: Small businesses often already customize for individual clients, and an online configurator can help them do it more efficiently and modularize their production in the process. CitizenMade is working on a configurator that plugs into an e-commerce solution, pulls images and prices of different modules and allows to upload images (e.g. for t-shirts) as well as alter different portions of the product. Think of the NikeiD configurator where you can choose different colors for different parts of the shoe.

The company targets “makers” both in the B2B and B2C space, and the three companies that are currently testing the software in private beta make furniture, sports team scarves and t-shirts. The idea is that companies don’t have to provide more than some parameters of the customization as well as vector graphics. And the pricing model makes it easy to try it out - how much you pay depends on the number of products you offer, as well as how many people share their creations.

You can sign up for the beta here.



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