I realize there’s been a lot of confusion about terms like “mass customization” vs. “co-creation”, “open innovation”, even “crowdsourcing”. Not only has there been some expansion of boundaries of these terms beyond what I would think is useful, but also are definitions subjective, and different people mean different things when they use these terms. I’ve decided to give you my definitions in a few upcoming blog posts, starting with Mass Customization. 

Other definitions:

Co-Creation

Create Your Own and Design Your Own

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