Today I’d like to introduce you to a real pioneer in the Design-Your-Own Space. Inmod has allowed customers to design their own furniture since 2003!
Granted, Inmod is probably somewhere in between customization and mass customization, but they are not a crafter like a typical customizer, so they are a great example. Take these chairs:
Due to modular design, they can achieve customization pretty efficiently.
I had to pleasure to chat to one of the founders, Casey. I was intrigued on his views on mass customization since he’s been watching the market since 2003. He agreed that design-your-own is a trend that has picked up recently, and he attributes it to the increase of design-your-own options out there. You know what that means? Entrepreneurs- This is the time to start a mass customization venture!
Inmod is a great example of how far design-your-own can go.
They can customize a lamp (see left picture), or even bedding sheets. Check out their Pillow Configurator - you can choose pattern, fabric, size and the colors of the different parts of the pattern. How crazy is that?
I’m very impressed by the extent to which Inmod allow customization. I can’t wait to try it out. Furniture and Home Accessories are a great product for customization. Typically, the value of mass customized products is threefold:
1) Self-Expression
2) Gifting
3) Functionality
All of us know how much a home is an expression of our self. Think of the different homes you’ve visited - your grandparents, your buddies, your girlfriend. Aren’t all of them a representation of the person that lives in them? Customized furniture and accessories make that even easier, and takes it to a new level.
Similarly, functionality is important with furniture, and not just a nice add on. Design is looks and functionality - now you can design your own. And small items are great gifts.
Inmod got all bases covered!
What would you like to customize?
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