Wow, what a 2 intensive days! Lots learned, and great to meet all these people.

Here’s what I found most interesting:

1) Prof. Piller and Fabrizio Salvador commented from an academic perspective on the three capabilities mass customizers must get right eventually: Robust Process Design, Choice Navigation and Solution Space Definition

2) The Customization 500 study benchmarking by Prof. Walcher. Chris Cameron from the blog Read Write Web wrote a very nice article on it, check it out.

3) Germany vs. the US and their stage in the Mass Customization trend

4) Going offline with customization

5) Production was a big topic: How to set it up, whether to outsource or not, how to automate it, how to scale it.

6) Extending the mass customization idea - quirky (co-creation), Pandora (personalization) etc

7) Small companies vs big companies and how their reasons for and challenges with customization differ

8) Other Emerging Themes at the Conference: Technology Platforms, fluffy “added value” vs. functionality, kids and mass customization, experience vs product, scaling it up and others. I hope to blog about these later

9) (Plug) The need for collaboration of Mass Customizers. Become a member of the LinkedIn Group, check out the Facebook “Design-Your-Own” Page, Milk or Sugar’s C for Custom Social Network and be in touch (email me at carmen at chocri.com) if you want to participate in the Facebook Advertising on June 4.

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