soupsoup:

Rex Sorgatz discusses 4Food, opening near Bryant Park in July, that allows customers to create custom burgers from 25 ingredients. You can name your custom developed burger and then receive 25 cents credit towards future orders every time someone orders it.

1. sarahkunst reblogged this from fimoculous and added:

   I have serious serious plans for my blockbuster hit thanksgiving burger. haven’t started planning the Christmas one but...

2. masscustomization reblogged this from soupsoup
3. marrina reblogged this from fimoculous
4. nyclust reblogged this from meredithbklyn and added:

   Wait, isn’t this called Fuddruckers?

5. ryanbrown said: I hope those white shadow people are actually cardboard stand-ins in the actual restaurant.
6. fimoculous reblogged this from soupsoup and added:

   And don’t get lost...the technology — the entire purpose is

7. joeconyers reblogged this from blakeley
8. neighborhoodr-midtowneast reblogged this from soupsoup
9. thislooksfamiliar reblogged this from soupsoup and added:

   This is a great idea

10. musicor said: This is absolutely genius.
11. how-to-kiss-distinctly-american said: So the first few hundred people will get burgers named after them and the rest of us will be fucked? I don’t really get this business model.
12. meredithbklyn reblogged this from blakeley
13. scott- reblogged this from soupsoup and added:

    *Awesome. Wow. I want

14. blakeley reblogged this from soupsoup and added:

    It’s like an Apple store for burgers!

15. soupsoup posted this