We’ve seen those signs all along, but it’s great for a research firm to confirm our intuition:
RWW’s Mike Melanson wrote a post today about this report from Forrester Research, that found that 61% of US consumers are interested in co-creating:
That spans from input in product development to actual mass customization - and that’s great news!
It starts with asking your customers questions on Facebook and Twitter (we call this open innovation), and ends with allowing the consumer to create their own products on their website. An interest by the majority of US consumers is a great sign that the customization trend has taken full hold of the United States!
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