February 18, 2011
AOL on Mass Customization in the USA

Thanks to the Web and manufacturing technology, consumers can now customize virtually anything — from dress shirts to cereal. A look at the innovative startups that are quite literally giving the people what they want.”

It’s obvious that customization can be a successful business model, one that’s often easier to launch. So why are we just seeing a surge now? It might have something to do with “the me generation.”“

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