I recently visited in Chicago, and my friends, knowing that I’m all about mass customization, took me to see iCream, a customized ice cream shop. Unfortunately it was already closed, but I was able to take some pictures and the website is super informative - if you want to learn more, watch the Food Network video they have posted on their home page.

iCream is fascinating because so far, we’ve only known ecreamery, which takes your custom ice cream order online, makes it and then ships it to you. iCream uses liquid nitrogen to create your custom order right then and there for you to take. You choose flavors, toppings and even the color you want your ice cream to have, they mix it and then blast the liquid nitrogen over it to turn it into ice cream. With the customization options that iCream offers, you can make 256,00 different ice creams. You can also make customized puddings which come nice and hot - a smart choice for a city like Chicago, where the winters get brutally cold.

On a personal basis, what I also liked a lot about iCream was that it was started by two Chicago Booth graduates (which is where I went to business school before launching chocri in the USA). Maybe there’s a link between Chicago Booth and customization?