The next mass customization conference, MCPC 2011, is rapidly approaching - it is scheduled for November 16-19 in San Francisco (official info here).
The motto of the conference is “Bridging Mass Customization and Open Innovation”, and as always, it is organized by Professor Piller and his fellow scholars.
The conference will be a great opportunity to meet other entrepreneurs and thought leaders in the field of mass customization, and over 45 sessions and 130 different presentations allow for a focused interaction. What I also particularly enjoyed at the last conference at MIT and what is bound to return are discussions of the newest research from scholars such as Prof. Piller about mass customization and open innovation.
Check out this flyer for all the important info.
